Patric “PK” King has designed from Chicago since 1994 and has owned and operated House of Pretty—a team of two—with his partner since 2006.

PK specializes in bringing new brands to market in emerging industries. for Gawker Media, he created Gizmodo, Jezebel, Deadspin, Jalopnik, Kotaku, io9, and Lifehacker. for PMC, he resuscitated the 90’s cult movie magazine Movieline, and directed it visually for two years. for FolkArts, he created brand voice and communications for Yusho and Billy Sunday.

his portfolio can be found at; he blogs at