the perfect measure, the perfect fit.
Measure & Fit is a small typographic engineering company, specializing in expert type customization for very specific onscreen uses, such as in-dash automotive typography. You’ve seen their work in BMW’s proprietary iDrive systems.
For Measure & Fit, I created an abstracted modern M&F form, set it atop pastel bars, and used each bar to represent a third of the phrase, “Thinking about & helping create better letters,” Measure & Fit’s purpose statement.
The company also got a small four-page site for new business, and a series of print templates for quotes and letters.
